Web 2.0 also allows the first user-friendly re-purposing and integration of content from other services and websites with feeds, podcasts and "widgets" all allowing dynamic content creation and cascading of information in very simple, platform neutral formats. Clearly there are already and will continue to be extremely fruitful scholarly uses for this technology with RSS feeds for scholarly journals, sharing of learning materials and the ability to add social dimensions and group collaboration to more traditionally top-down contexts.
However many see Web 2.0 as only part of the picture. Whilst web 2.0 has made the web more human friendly the sheer power of Google highlights the issue of how one navigates and interprets such a highly populated space. Many scholarly journals have barely exploited the possibilities of html let alone web 2.0 but this may just be a matter of waiting for the right time to take action as the emerging next generation of the web offers new possibilities for automation, improved navigation and more authoritative linking between resources.
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